top of page
PROJECT PURPOSE
GOALS & DRIVERS
CONCEPT
MATERIALITY INSPIRATION
SITE MAP & BUILDING
PROCESS SKETCHES
SUSTAINABILITY CONSIDERATIONS
MATERIALS
WEST EXTERIOR APPROACH
SECTIONS & ELEVATIONS
NORTH SECTION
WEST SECTION
USER JOURNEY
 The reception desk area is where users are greeted. Here users can rent a tablet to browse the showroom at their leisure and once they are ready to be helped, they can que a sales representative for assistance. |  The lounge area offers a place where a user can wait to be helped by a sales representative or for their car to be done in the service center, experience the latest automobile models using the advanced technology simulator stations, or co-work. |  This view includes custom pendant lighting fixtures, the touchscreen car builder technology, the design center, and a glimpse of the upper level. |
|---|---|---|
 The Design Center allows for users to be interactive with the material and finish options available for an automobile. Storage cabinets are also provided underneath the material displays. |  The east view includes a partition wall with cutouts which allows for light to pass through as well as a space divider between the showroom and lounge area. |  The Meeting Room is a flexible space that can be used for classes and employee conferences. It includes furniture that can be organized in a way that best fits the use of the space on any given day. |
 The Touchdown Sales Area is a space for intimate information exchanges between employees and customers. Employees are not assigned to a particular sales area to promote active movement throughout the space. Tablets are the primary medium for sharing and referencing information. |  The Service Center Office provides a space where parents with children can wait for their car to be serviced without potential showroom distractions. The Service Center Office check-in desk is also equipped with a tempered glass partition for spatial division while maintaining transparency. |  The final step in the car buying process takes place on Level 2 where users have the chance to remain connected to the entire showroom, due to the double volume, while also experiencing exclusivity. |
bottom of page